Unified Content Planning Sprint
A four-week process to audit your existing content and market positioning gaps, then create a unified content strategy that translates your product excellence into a competitive market advantage.
This is for manufacturing and engineering companies that…
Have superior products but keep losing deals to well-known competitors
Experience 5-10% revenue erosion because they're over-dependent on whale clients
Watch technical teams struggle to communicate value in ways buyers understand
Can't align product, marketing, and sales around clear differentiated messaging
Need systematic business development processes to replace referral-dependent growth
How It Works
#1
Step One:
We audit your existing content and market positioning gaps
We conduct comprehensive audits of your product portfolio, marketing & content effectiveness, sales & customer engagement, and BD processes to identify exactly where your technical excellence is being lost in translation and why superior products aren't winning deals.
Step Two:
We extract differentiation through customer and stakeholder interviews
#2
We interview key customers, internal stakeholders, and lost prospects to extract the value drivers and technical advantages that validate your superiority so we can identify the unique positioning that should unify your entire go-to-market approach.
#3
Step Three:
We develop your Unified Content Blueprint
We create an initial content strategy that reflects your technical advantages while remaining compelling for non-technical buyers, plus evaluate your current team structure to identify content production and business development opportunities so you have a clear foundation for systematic market growth.
“Adam has a remarkable ability to bridge the gap between technical and business teams, ensuring that complex concepts are communicated clearly and effectively to a diverse audience. His deep understanding of the technology, coupled with his ability to frame its value proposition, helped us craft a compelling narrative that resonated with both technical stakeholders and decision-makers. Adam was also a fantastic thought partner throughout the process, offering insights that shaped the direction of our work. I highly recommend Adam for any project that requires a blend of technical know-how and strategic thinking.”
Rebecca Barel, Director of Marketing, CaPow
What you get with the Unified Content Planning Sprint:
4 weeks of comprehensive analysis to extract your technical differentiators and identify content strategy opportunities across all customer-facing functions.
Cornerstone Content - Your foundational thought leadership piece that establishes your unique market perspective and technical expertise as the definitive solution in your category. This strategic content asset becomes the anchor for all future marketing efforts, positioning you as the obvious expert while your competitors struggle to differentiate their commodity offerings.
Engineered Growth Assessment documenting your superior capabilities, buyer motivations, and objections that validate your competitive positioning against well-known alternatives
Unified Content Blueprint outlining the strategic phases needed to translate your technical superiority into market dominance through systematic content strategy, business development optimization, and revenue growth planning