Stop losing deals to industry giants.

ASK is a content consultancy that has helped dozens of manufacturing and engineering companies differentiate their company and earn the right to win against legacy brands.

Using our Engineered Growth Blueprint, we align product strategy, marketing execution, and business development around your unique point of view—eliminating the fragmented messaging that causes revenue erosion.

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Who is the Engineered Growth Blueprint for?

"We have the best product, but keep losing to inferior competitors"

Do you produce superior engineering solutions, but watch deals go to more well-known alternatives that cost 10x more?

"Our technical team can't explain what we do in normal language"

Can your engineers build incredible products, but struggle to communicate value in ways buyers actually understand?

"We're too dependent on a few whale clients for revenue"

Are you watching 5-10% revenue erosion year over year because you've never built systematic business development processes?

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“Adam has a remarkable ability to bridge the gap between technical and business teams, ensuring that complex concepts are communicated clearly and effectively to a diverse audience. His deep understanding of the technology, coupled with his ability to frame its value proposition, helped us craft a compelling narrative that resonated with both technical stakeholders and decision-makers. Adam was also a fantastic thought partner throughout the process, offering insights that shaped the direction of our work. I highly recommend Adam for any project that requires a blend of technical know-how and strategic thinking.”

Rebecca Barel, Director of Marketing, CaPow

You have a better product, but not enough people know it.

Over the past decade, I've worked with companies across cleantech, automotive, and industrial manufacturing - from mid-sized innovators to major industry players.

And here's what I discovered: Every single company had the same fundamental problem.

They were all building incredible products while completely ignoring the content strategy that would help buyers understand why those products matter.

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I've watched brilliant engineers get frustrated because their superior solutions keep losing to well-known alternatives.

I've seen companies with game-changing technology struggle to explain their value in ways that buyers can actually understand and defend to their leadership teams.

The problem isn't your product - it's that you're competing in a content-driven market with a product-only strategy.

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If engineering excellence is the foundation, content strategy and product management are the bridges that connect your capabilities to market demand.

Most companies treat content as an afterthought, something marketing handles after the product is built. But content strategy should be informed by product-market roadmap alignment, BD approach, and market positioning from day one.

That's why I focus on framework-driven growth strategies for product and content that align your technical capabilities with market opportunities.

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When you get the content foundation right, everything else - sales, marketing, business development - becomes dramatically more effective.

The best part? You don't have to choose between technical excellence and market success. You just need a structured, engineered growth strategy that bridges the gap.

ASK CONSULTING SOLUTIONS

ASK CONSULTING SOLUTIONS

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“The kicker for me…is his industry expertise. As a company that markets to engineers, working with someone who has been in an engineering role and speaks that language is invaluable. So happy to have found Adam!”

MJ Smith, CMO, CoLab

There are 3 reasons why manufacturing and engineering companies struggle to increase awareness for their product.

Engineers try to prove credibility by making their products sound as technical and complicated as possible, thinking this demonstrates superiority. But buyers can't assign value to what they don't understand, and complexity creates confusion rather than confidence in the buying process. Positioning and differentiation are nonexistent…so the market can’t see it.

#1

1. Technical Teams Lead with Complexity.

#2

2. Lack of Cross-Functional Alignment

Product, marketing, and sales teams operate in silos, creating disconnected messaging and conflicting strategy that makes it impossible to define clear awareness campaigns. Without sharp product management, every team tells a different story about the same solutions.

#3

3. No Systematic Business Development Process

Companies are over-indexed on whale clients who have fed them work for decades, with no systematic process for acquiring new business. They rely on referrals and reactive RFP responses instead of targeted, content-driven lead generation.

This is the Engineered Growth Blueprint

Here's how it works - based on Plan-Do-Check-Act from Lean Manufacturing:

Strategy — Clarify Your Advantage

We start by defining what makes your company different, who it’s for, and how to express that value in clear, credible language.

Deliverables:

  • Offer design

  • Positioning canvas

  • Market segmentation map

  • Content audit

  • Engineered Growth Blueprint

Product — Build What the Market Needs

Through Product Management consulting, we help align your roadmap and resources to customer priorities — ensuring your product decisions are grounded in real market demand.

Deliverables:

  • Product strategy per segment

  • Competitor technology analysis and comparison

  • SWOT analysis per segment

Growth Systems — Create Scalable Market Motion

We connect marketing and business development into a unified engine that drives qualified demand, supports sales, and builds long-term credibility.

Deliverables:

  • Market-driven GTM playbook

  • Pitch deck

  • Thought leadership content strategy

  • Structured business development process

Enablement — Empower Your Team

ASK can serve as a fractional growth partner, providing hands-on leadership and training so your internal teams can sustain growth beyond the engagement.

Deliverables:

  • Fractional content strategy execution

  • Product management support

  • Team training

  • Proprietary AI-driven, high-intent lead generation with decision-maker contact info

What an engagement looks like:

☑ We meet bi-weekly for 60 minutes

☑ We communicate over Slack, text, or email

☑ We track it all in Google Drive

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“Adam quickly got up to speed and was a valuable extension of our team. We saw significant improvements to our initiatives and he consistently delivered on time. His engineering background proved to be invaluable and shone through.”

Adam Taaffe, Marketing @ CoLab

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Hi, I’m Adam 

I help manufacturing and engineering companies stop losing deals to inferior competitors by translating technical excellence into market-dominating content strategies.

Through my Unified Content Strategy I translate your products’ highly technical capabilities into a clear business outcome that prospects immediately understand.

So sales conversations shift from explaining what you do to discussing how to implement your solution.

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