Stop losing deals to industry giants.
ASK is a growth consultancy that has helped dozens of manufacturing and engineering companies differentiate their company and earn the right to win against legacy brands.
How we do it.
Using our Engineered Growth Blueprint, we align product strategy, content marketing execution, and business development around your unique point of view—eliminating the fragmented messaging that causes revenue erosion.
Who is this for?
"We have the best product, but keep losing to inferior competitors"
Do you produce superior engineering solutions, but watch deals go to more well-known alternatives that cost 10x more?
"Our technical team can't explain what we do in normal language"
Can your engineers build incredible products, but struggle to communicate value in ways buyers actually understand?
"We're too dependent on a few whale clients for revenue"
Are you watching 5-10% revenue erosion year over year because you've never built systematic business development processes?
“Adam has a remarkable ability to bridge the gap between technical and business teams, ensuring that complex concepts are communicated clearly and effectively to a diverse audience. His deep understanding of the technology, coupled with his ability to frame its value proposition, helped us craft a compelling narrative that resonated with both technical stakeholders and decision-makers. Adam was also a fantastic thought partner throughout the process, offering insights that shaped the direction of our work. I highly recommend Adam for any project that requires a blend of technical know-how and strategic thinking.”
Rebecca Barel, Director of Marketing, CaPow
You have a better product, but not enough people know it.
Over the past decade, I've worked with companies across cleantech, automotive, and industrial manufacturing - from mid-sized innovators to major industry players.
And here's what I discovered: Every single company had the same fundamental problem.
They were all building incredible products while completely ignoring the content strategy that would help buyers understand why those products matter.
I've watched brilliant engineers get frustrated because their superior solutions keep losing to well-known alternatives.
I've seen companies with game-changing technology struggle to explain their value in ways that buyers can actually understand and defend to their leadership teams.
The problem isn't your product - it's that you're competing in a content-driven market with a product-only strategy.
If engineering excellence is the foundation, content strategy and product management are the bridges that connect your capabilities to market demand.
Most companies treat content as an afterthought, something marketing handles after the product is built. But content strategy should be informed by product-market roadmap alignment, BD approach, and market positioning from day one.
That's why I focus on framework-driven growth strategies for product and content that align your technical capabilities with market opportunities.
When you get the content foundation right, everything else - sales, marketing, business development - becomes dramatically more effective.
The best part? You don't have to choose between technical excellence and market success. You just need a structured, engineered growth strategy that bridges the gap.
“The kicker for me…is his industry expertise. As a company that markets to engineers, working with someone who has been in an engineering role and speaks that language is invaluable. So happy to have found Adam!”
MJ Smith, CMO, CoLab
ASK CONSULTING SOLUTIONS
ASK CONSULTING SOLUTIONS
There are 3 reasons why manufacturing and engineering companies struggle to increase awareness for their product.
#1
Technical Teams Lead with Complexity
Engineers try to prove credibility by making their products sound as technical and complicated as possible, thinking this demonstrates superiority. But buyers can't assign value to what they don't understand, and complexity creates confusion rather than confidence in the buying process. Positioning and differentiation are nonexistent…so the market can’t see it.
#2
Lack of Cross-Functional Alignment
Product, marketing, and sales teams operate in silos, creating disconnected messaging and conflicting strategy that makes it impossible to define clear awareness campaigns. Without sharp product management, every team tells a different story about the same solutions.
#3
No Systematic Business Development Process
Companies are over-indexed on whale clients who have fed them work for decades, with no systematic process for acquiring new business. They rely on referrals and reactive RFP responses instead of targeted, content-driven lead generation.
“Adam came highly recommended by another industry connection, and I couldn’t be happier with the results of his work (and our partnership).”
Tina Thomas, Marketing Manager, AEM
This is the Engineered Growth Blueprint
Here's how it works - based on Plan-Do-Check-Act from Lean Manufacturing:
Phase 1: Plan (Audit)
Unified Content Sprint
We conduct comprehensive audits of your existing content, product portfolio, financials, competitive technology, and BD processes to identify gaps and opportunities and provide you with pillar content, recommendations and your structured, Engineered Growth Blueprint.
Phase 2: Do (Activation)
Engineered Growth Strategy
We implement the Engineered Growth Blueprint and develop aligned GTM, product, and content strategies that serve your highest right-to-win segments…for high sales conversion.
Phase 3: Check (Optimization)
Market Test and Strategy Refinement
We test messaging in the market, then refine and optimize each strategy to ensure the market is thirsty for what we launch.
Phase 4: Act (Execution & Scale)
Market Expansion and Scaling
We execute the strategies for you, creating thought leadership content, product collateral, and BD coaching for internal team members on the new positioning. We then identify new market segments or use cases based on GTM, and generate repeatable, analytics-based targeted leads for repeatable growth.
“Adam quickly got up to speed and was a valuable extension of our team. We saw significant improvements to our initiatives and he consistently delivered on time. His engineering background proved to be invaluable and shone through.”
Adam Taaffe, Marketing @ CoLab
What an engagement looks like:
☑ We meet bi-weekly for 60 minutes
☑ We communicate over Slack, text, or email
☑ We track it all in Google Drive
Hi, I’m Adam — and I speak fluent engineer.
I help manufacturing and engineering companies engineer their growth through unified GTM, product, content, and BD strategies.
Through my Engineered Growth Strategy, I translate your expertise into product and thought leadership marketing, framing the technical solution into a clear business outcome that prospects immediately understand.
Then, sales conversations shift from explaining what you do to discussing how to implement your solution.
Your growth doesn’t happen by accident. It’s engineered.