What our clients say:
“Adam has a remarkable ability to bridge the gap between technical and business teams, ensuring that complex concepts are communicated clearly and effectively to a diverse audience. His deep understanding of the technology, coupled with his ability to frame its value proposition, helped us craft a compelling narrative that resonated with both technical stakeholders and decision-makers.
Adam was also a fantastic thought partner throughout the process, offering insights that shaped the direction of our work. I highly recommend Adam for any project that requires a blend of technical know-how and strategic thinking.”
Rebecca Barel
Director of Marketin
CaPow
You have a better product, but not enough people know it.
For over a decade, I’ve worked with companies in cleantech, automotive, and manufacturing—from mid-sized innovators to global leaders. And I kept seeing the same problem:
They built great products but failed to explain why they mattered.
Brilliant engineering teams lost deals to weaker competitors simply because their story wasn’t clear. Game-changing technology struggled to get buy-in because buyers couldn’t defend the value to their leadership.
The issue isn’t your product—it’s that you’re competing in a content-driven market with a product-only strategy. Engineering is the foundation, but content is the bridge between your capabilities and market demand.
Most companies treat content as an afterthought. I believe it should guide product development, sales, and positioning from the start. That’s why I build unified content strategies that align technical excellence with market opportunity.
When you get this foundation right, sales, marketing, and business development all perform better. You don’t have to choose between engineering strength and market success—you just need the right strategy to connect them.
