Blog Posts
How to Write a Case Study
Once you’ve established awareness with blog posts or other top-of-funnel forms, case studies are an essential next step in the client’s buying journey. It makes sense: you’ve piqued their interest with an engaging blog post, now they want to know that you are a...
How to Write a White Paper
White papers are a cornerstone content type for thought leadership content to technical audiences. According to a 2019 engineering.com study, 41% of senior leadership would request an RFP based solely on thought leadership. Although the study shows that white papers...
6 Steps of a Content Marketing Plan for Engineers
It’s easy to think that the traditional approaches to market effectively to engineers are unlikely to work. Throw them out, try something entirely numbers-focused for these data-thirsty calculation machines! In truth, marketing to engineers is not wildly unlike other...
3 Tools For Creating Differentiated Content
It’s easy to claim expertise in a subject area. Clients want proof that you are truly the best at what you do. Creating differentiated content is the most robust way to maximize your impact on your industry.
How to Speak to Your Target Engineering Persona
Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing approach to appeal to a broad audience. It is worth interviewing...
How to Choose Between White Paper, Case Studies, and Blogs
Audiences that are skeptical by nature value reading the appropriate content type very much. Selecting the content type that resonates most with your intended reader for the content subject makes good content great. White papers, case studies, and blogs are three...
How Engineers Solve Problems in Real Life
As a group known for a “measure twice, cut once” mentality, this discipline of engineering has become a sort of pop-culture cliché due to how meticulous its practitioners tend to be. Engineers often rigidly adhere to on process discipline and create a new process when...
5 Most Important Factors to Consider When Hiring a Technical Writer
With the expansion of the IoT, products across nearly all disciplines are becoming more complex. Nearly everything has become a technical product, each with its own unique features. As a result, the marketing effort to communicate the nuances of the technology is...
10 Secrets of an Engineer’s Buying Strategy
Engineers, while carrying with them many stereotypes, think in a way that many people value. In my experience in the field, my value as a practicing engineer has been less what I specifically know, and more how I go about learning something new. A constant struggle...
Why is Technical Content Writing Important For Engineers?
Much like the way different languages are translated, presented technical information frequently extends beyond the range of the receiver’s knowledge and experience. Researchers, product developers, and manufacturers know their topic inside and out. However, even the...