Blog Posts
3 Tools For Creating Differentiated Content
It’s easy to claim expertise in a subject area. Clients want proof that you are truly the best at what you do. Creating differentiated content is the most robust way to maximize your impact on your industry.
How to Speak to Your Target Engineering Persona
Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing approach to appeal to a broad audience. It is worth interviewing...
How to Choose Between White Paper, Case Studies, and Blogs
Audiences that are skeptical by nature value reading the appropriate content type very much. Selecting the content type that resonates most with your intended reader for the content subject makes good content great. White papers, case studies, and blogs are three...
How Engineers Solve Problems in Real Life
As a group known for a “measure twice, cut once” mentality, this discipline of engineering has become a sort of pop-culture cliché due to how meticulous its practitioners tend to be. Engineers often rigidly adhere to on process discipline and create a new process when...
5 Most Important Factors to Consider When Hiring a Technical Writer
With the expansion of the IoT, products across nearly all disciplines are becoming more complex. Nearly everything has become a technical product, each with its own unique features. As a result, the marketing effort to communicate the nuances of the technology is...
10 Secrets of an Engineer’s Buying Strategy
Engineers, while carrying with them many stereotypes, think in a way that many people value. In my experience in the field, my value as a practicing engineer has been less what I specifically know, and more how I go about learning something new. A constant struggle...
Why is Technical Content Writing Important For Engineers?
Much like the way different languages are translated, presented technical information frequently extends beyond the range of the receiver’s knowledge and experience. Researchers, product developers, and manufacturers know their topic inside and out. However, even the...
Technical Writing, Copywriting, Content Writing: What’s the Difference?
We are in the midst of a writing renaissance. From 2011-2017, the number of U.S. writers and authors has increased more than 12%. Specific to content marketing, blog content has shown greater than 400% search engine indexed pages than sites without blogs. Couple those...
Content: The Cure for Engineers’ Marketing Allergy
To be certain, engineers are a different breed. The usual stereotypes associated with them are social awkwardness, stubbornness, and introversion. While these couldn’t be [much] further than the truth, engineers do not behave like traditional consumers. Engineers...
The Fuel to Ignite Your Network Marketing Business
Network Marketing, or Multi-Level Marketing (MLM), has gone from being a suburban cliché, think ‘Tupperware party among friends’ or the ‘Avon Lady’, to a legitimate vehicle to open up a secondary income stream. Moguls Warren Buffet (Pampered Chef, among others) and...