Successful companies are preparing 2023 content strategies now
Is your business ready for 2023? Although many of us are focused on closing out 2022, the savviest businesses are already developing their comprehensive content marketing strategies for 2023. Why? The field of content marketing is constantly evolving. What worked for...
Why the best content writers never pitch for free
Are you a freelance content writer debating if you should pitch your ideas for free? Do you want to hire a freelance content writer and are wondering if you need to pay them to pitch you? If you answered yes to either of these questions, this blog is for you. But...
How to personalize content with storytelling
We all know that to have a brand you must have an audience. But what happens when that audience is hard to find? If you’ve been having a hard time reaching your audience as of late, you’re not alone. According to the 12th annual B2B Content Marketing Report,...
6 ways freelance content writers outperform full-time employees
Good marketing content is a universal need regardless of if you work for a tech start-up or a Fortune 500 company. But what’s the best way to have that content produced? Traditional models might suggest that creating content in-house would be best, but modern...
Why Publishing One Blog Post is Like Buying a Lottery Ticket
Every day, new clients come to me hoping to increase their company’s organic traffic and brand awareness with novel blog content. Often, the request is the same: “Let’s try one blog, and see how it goes.” Early on, I had been tempted to take the order – even a single...
No, AI can’t replace technical human content writers – at least not yet
From industry manufacturing to robo-calls, artificial intelligence is upending the job market as we know it. With millions more jobs facing changes, will AI replace professional content writers like me, too? Thankfully, the short answer is no – at least not...
How to best market your content to engineers
As a full-time engineer and freelance writer, I’ve spent years consuming and developing content on both ends of the marketing spectrum. If there’s one thing I’ve learned, it’s that engineers want a different kind of content than most. As highly trained...
Freelance content writers are a marketing manager’s dream
Is your company experiencing high turnover? Are you struggling to produce high-quality content for your products or services? Are you seeking a quick, efficient, and cost-effective solution? If so, you should hire a freelance writer immediately. Freelance content...
How to Write a White Paper
White papers are a cornerstone content type for thought leadership content to technical audiences. According to a 2019 engineering.com study, 41% of senior leadership would request an RFP based solely on thought leadership. Although the study shows that white papers...
What another new COVID-19 variant means for businesses
Businesses may be done with the virus, but the virus is definitely not done with us. Details of a new variant were published in Nature over Thanksgiving week, offering an ironic twist to the holiday of thankfulness. Given many nations already find themselves...
How the James Webb Space Telescope led to a Johnson and Johnson medical breakthrough
After years of delay, the National Aeronautics and Space Administration has officially proposed that the James Webb Space Telescope will launch into space on December 18, 2021. Described as an “orbiting infrared observatory” by NASA, the telescope is anticipated to...
The Hydrogen Rainbow: A Spectrum of Opportunity
Hydrogen may be a colorless gas, but to industry insiders, hydrogen comes in various colors. Unlike a periodic table, this rainbow doesn't reflect a scientific property. Instead, it is the key to decoding the environmental savvy of hydrogen sourcing. This...
How Zero-Emission Vehicles Deliver Better Health
There are many reasons we should convert to zero-emission vehicles (ZEVs). Most often, we cite the benefits of ZEVs as a means to address human-caused climate change to benefit the planet in the long run. Yet the benefits to human health on an immediate scale are just...
Will the Pandemic Crush the Just-in-Time Production Model?
How often did you try to buy something during COVID-19, only to find the unavailable product? For example, perhaps you missed out on buying toilet paper at lockdown? Or maybe you're having trouble purchasing a new car now due to a shortage? If so, you're not alone....
What is DevOps and How Will AI Transform It?
Have you ever seen the term “DevOps” and wondered what it meant? If yes, you’re not alone, so we’re helping to break down the unknown by explaining what DevOps is, how it functions, and what to expect in the future so your business can leverage its strengths. What...
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