Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing…
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Audiences that are skeptical by nature value reading the appropriate content type very much. Selecting the content type that resonates most with your intended reader for the content subject makes…
As a group known for a “measure twice, cut once” mentality, this discipline of engineering has become a sort of pop-culture cliché due to how meticulous its practitioners tend to…
With the expansion of the IoT, products across nearly all disciplines are becoming more complex. Nearly everything has become a technical product, each with its own unique features. As a…
Engineers, while carrying with them many stereotypes, think in a way that many people value. In my experience in the field, my value as a practicing engineer has been less…
Much like the way different languages are translated, presented technical information frequently extends beyond the range of the receiver’s knowledge and experience. Researchers, product developers, and manufacturers know their topic…
We are in the midst of a writing renaissance. From 2011-2017, the number of U.S. writers and authors has increased more than 12%. Specific to content marketing, blog content has…
To be certain, engineers are a different breed. The usual stereotypes associated with them are social awkwardness, stubbornness, and introversion. While these couldn’t be [much] further than the truth, engineers…
Network Marketing, or Multi-Level Marketing (MLM), has gone from being a suburban cliché, think ‘Tupperware party among friends’ or the ‘Avon Lady’, to a legitimate vehicle to open up a…
Movement toward The Remote Workplace is gaining momentum every year. The technology revolution has enabled people to connect to anyone from anywhere. At the Forward Technology Conference in Madison, WI,…