Do you want to hire a freelance content writer and are wondering if you need to pay them to pitch you?
If you answered yes to either of these questions, this blog is for you.
But first, let’s consider why the idea of paying job seekers for their efforts is already an up-and-coming trend. Multiple business magazines such as Inc, and Forbes have featured companies who pay interviewees. Each says the benefits of paying someone to interview far outweighs the trivial cost, not the least of reasons being the ability to find and retain the best talent.
Translating this trend into freelancing content writing is the next logical step. When a company asks us to pitch ideas, we are essentially being asked to interview via assignment. But putting together a quality pitch takes time, and offering reasonable compensation shows that the company is serious about quality and creating a good working relationship. Without compensation, the best content writers will usually decline to pitch at all, instead opting for companies that better respect our time and expertise.
This should send a clear message to marketers: You should rarely, if ever, want to hire a content writer who is willing to pitch you for free. The best content writers don’t need to, meaning that even if the pitch is good, you’re unlikely to get the best quality in the full assignment. Plus, if you’re not providing compensation, you run the risk of developing a reputation for using freelance content writers to generate free ideas. This strategy will definitely cost you in the long run.
Paying for pitches is best for everyone. For top freelance content writers, it demonstrates respect by compensating them for their time and expertise. For businesses, it gets you access to the best quality writers and shows you are serious about a respectful partnership.
Have questions about why pitches should be compensated? We’d love to hear from you! Contact us at firstname.lastname@example.org.