Content marketing helps your brand attract web traffic and convert visitors into leads. Crafting in-depth technical content helps technology and engineering companies educate and inform their buyers. Writing marketing material like white papers, case studies and blogs can be confusing for even the sharpest subject-matter expert. But today, technical experts are using social media, podcasting and blogging to communicate their expertise with their customers and it’s driving sales and helping to grow professional careers.
In this 9 week course, you will learn the art of content marketing for technical audiences. Adam Kimmel, a dual-degreed engineer and expert, will coach students through how to write content that explain complex subject.
This course begins on February 28, 2022 and the cost for this 9 week course is $1,847. Contact us for group discount pricing.
What You Get
9 Live Sessions
Writing Guidance and Editing
Writing Process Resources
Permanent access to invited content writing community
Week 1 - February 28, 2022
Engineer to Marketer Mindshift
Week 2 - March 7, 2022
Introduction to Digital Marketing
Week 3 - March 14, 2022
Foundations of Ethical Storytelling
Week 4 - March 21, 2022
Week 5 - March 28, 2022
Writing Your Content
Week 6 - April 4, 2022
How to Edit
Week 7 - April 11, 2022
Week 8 - April 18, 2022
Content Coaching Session
Week 9 - April 25, 2022
Content Review and Feedback
Technical Content Writing Course
Learn how to write technical content like a marketing pro.
Learn how to write white papers and case studies
Become a Published Technical Expert
Research and Interview Experts
Educate and Inform Your Audience
TAKE YOUR TECHNICAL CONTENT TO THE NEXT LEVEL
Interested in our next course?
Want to take this course, but it’s not a good time for you? Please fill out the form to the left to be contacted about our next Technical Writing Course Class. We will notify you via email when we announce our next course date.