by Adam Kimmel | Aug 18, 2017 | Content Marketing, Engineering Content Writing
So you have a great idea and begin making product samples, to find that most in your sphere see its value: “Wow, that’s a really good idea. No, seriously, that’s a GREAT idea.” Well that sounds promising, to say the least. You want to show it to more people, to...
by Adam Kimmel | Aug 2, 2017 | Content Marketing, Engineering Content Writing, Technical Writing Industry
The hyper-competitive landscape of modern business has put increased pressure on companies to ensure profitability. Couple that burden with the uncertainty around healthcare, which is delaying retirement for thousands of American workers, and businesses have become...
by Adam Kimmel | Jul 26, 2017 | Content Marketing, Engineering Content Writing
If pre-Digital Age product development were a wheel, content writing was the spoke that connected the hub (product life cycle) to the rim (target user). But with the advent of the technical revolution, all industries have been subject to a level of scrutiny rarely...
