by Adam Kimmel | Aug 23, 2021 | Engineering, Tech
As an engineer, I love to learn about new technologies. It’s a year-round love affair — one my wife is keenly aware of. Thankfully, my family is welcoming of my passions, and even my kids love to hear about my latest finds. This week, I wanted to share with you three...
by Adam Kimmel | Jul 7, 2021 | Electronics, Engineering
We’ve all been there: The important work meeting you miss because your smartwatch died. The assignment you can’t finish because your laptop turned off. The cell phone at 3% with no outlet and calls to make. Yikes. The modern-day nuisance of an uncharged battery might...
by Adam Kimmel | Feb 25, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
It’s easy to think that the traditional approaches to market effectively to engineers are unlikely to work. Throw them out, try something entirely numbers-focused for these data-thirsty calculation machines! In truth, marketing to engineers is not wildly unlike other...
by Adam Kimmel | Nov 18, 2019 | Content Marketing, Engineering Content Writing, Technical Writing Industry
Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing approach to appeal to a broad audience. It is worth interviewing...
by Adam Kimmel | Jul 26, 2017 | Content Marketing, Engineering Content Writing
If pre-Digital Age product development were a wheel, content writing was the spoke that connected the hub (product life cycle) to the rim (target user). But with the advent of the technical revolution, all industries have been subject to a level of scrutiny rarely...
