by Adam Kimmel | Sep 13, 2022 | AI, Content Marketing
From industry manufacturing to robo-calls, artificial intelligence is upending the job market as we know it. With millions more jobs facing changes, will AI replace professional content writers like me, too? Thankfully, the short answer is no – at least not...
by Adam Kimmel | Dec 6, 2021 | Engineering, Healthcare
Businesses may be done with the virus, but the virus is definitely not done with us. Details of a new variant were published in Nature over Thanksgiving week, offering an ironic twist to the holiday of thankfulness. Given many nations already find themselves...
by Adam Kimmel | Feb 25, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
It’s easy to think that the traditional approaches to market effectively to engineers are unlikely to work. Throw them out, try something entirely numbers-focused for these data-thirsty calculation machines! In truth, marketing to engineers is not wildly unlike other...
by Adam Kimmel | Aug 6, 2018 | Content Marketing
We are in the midst of a writing renaissance. From 2011-2017, the number of U.S. writers and authors has increased more than 12%. Specific to content marketing, blog content has shown greater than 400% search engine indexed pages than sites without blogs. Couple those...
by Adam Kimmel | Feb 19, 2018 | Content Marketing, Engineering Content Writing
To be certain, engineers are a different breed. The usual stereotypes associated with them are social awkwardness, stubbornness, and introversion. While these couldn’t be [much] further than the truth, engineers do not behave like traditional consumers. Engineers...
