by Adam Kimmel | Sep 26, 2022 | Writing Tips
Every day, new clients come to me hoping to increase their company’s organic traffic and brand awareness with novel blog content. Often, the request is the same: “Let’s try one blog, and see how it goes.” Early on, I had been tempted to take the order – even a single...
by Adam Kimmel | Aug 30, 2022 | Content Marketing
As a full-time engineer and freelance writer, I’ve spent years consuming and developing content on both ends of the marketing spectrum. If there’s one thing I’ve learned, it’s that engineers want a different kind of content than most. As highly trained...
by Adam Kimmel | Feb 25, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
It’s easy to think that the traditional approaches to market effectively to engineers are unlikely to work. Throw them out, try something entirely numbers-focused for these data-thirsty calculation machines! In truth, marketing to engineers is not wildly unlike other...
by Adam Kimmel | Aug 6, 2018 | Content Marketing
We are in the midst of a writing renaissance. From 2011-2017, the number of U.S. writers and authors has increased more than 12%. Specific to content marketing, blog content has shown greater than 400% search engine indexed pages than sites without blogs. Couple those...
by Adam Kimmel | Aug 18, 2017 | Content Marketing, Engineering Content Writing
So you have a great idea and begin making product samples, to find that most in your sphere see its value: “Wow, that’s a really good idea. No, seriously, that’s a GREAT idea.” Well that sounds promising, to say the least. You want to show it to more people, to...
