by Adam Kimmel | Jul 7, 2021 | Electronics, Engineering
We’ve all been there: The important work meeting you miss because your smartwatch died. The assignment you can’t finish because your laptop turned off. The cell phone at 3% with no outlet and calls to make. Yikes. The modern-day nuisance of an uncharged battery might...
by Adam Kimmel | Jun 22, 2021 | Alternative Energy, HVAC, Hydrogen
It’s hot. Really hot. As record-breaking temps sweep the nation, the mercury continues to climb toward 120 degrees Fahrenheit or more in the shade. Yet this is the tip of a rapidly melting iceberg. Heat indexes will continue to increase as climate change accelerates,...
by Adam Kimmel | Jun 3, 2021 | Healthcare, Tech
Are you ready to skip the doctor’s office for the comfort of your own home? Rocket Doctor is betting you are. After the global pandemic thrust patients into telehealth, early surveys show the gamble is likely paying off. In many areas of medicine, virtual care models...
by Adam Kimmel | May 25, 2021 | Alternative Energy, Hydrogen
With hydrogen markets soaring, products such as e-fuels, electrolyzer, and fuel cells are soaking up major capital investments. Which companies are leading the way? Based on a 2021 Allied Market Research report — coupled with a few picks of our own — here are 6 key...
by Adam Kimmel | May 15, 2021 | Alternative Energy, Hydrogen
If we know anything about a zero-emission future, it’s that diversification of technology is key. With exciting investments underway, hydrogen fuels are becoming one more tech-ready solution in our climate toolkit. Where does hydrogen fit in the marketplace? Based on...
by Adam Kimmel | Dec 20, 2020 | Alternative Energy, Hydrogen
Atmospheric carbon dioxide, emitted into the air by fossil fuels, causes elevated global temperatures that lead to climate change. Carbon dioxide (CO2) from fossil fuel combustion, industrial processes, deforestation, and land preparation for agriculture accounts...
by Adam Kimmel | Apr 16, 2020 | Technical Writing Industry, Writing Tips
Once you’ve established awareness with blog posts or other top-of-funnel forms, case studies are an essential next step in the client’s buying journey. It makes sense: you’ve piqued their interest with an engaging blog post, now they want to know that you are a...
by Adam Kimmel | Feb 25, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
It’s easy to think that the traditional approaches to market effectively to engineers are unlikely to work. Throw them out, try something entirely numbers-focused for these data-thirsty calculation machines! In truth, marketing to engineers is not wildly unlike other...
by Adam Kimmel | Jan 15, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
Engineers are inherently skeptical when hearing a potential partner is an expert. The reality is that expertise is easy to claim but hard to prove. Technical decision influencers want to be able to back up their recommendations with proof. We frequently work with...
by Adam Kimmel | Nov 18, 2019 | Content Marketing, Engineering Content Writing, Technical Writing Industry
Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing approach to appeal to a broad audience. It is worth interviewing...
