Content marketing strategy is a critical but often overlooked part of a marketing plan. Generating reactive content based on published information is like starting to drive without knowing the destination. At ASK Consulting, we love generating great content that exceeds your expectations. But our passion is working with you and your brand to define a targeted create-and-release content plan to take great pieces of content and weave them together to tell a cohesive, clear story – the way you want it told.
With years of experience writing for technical firms, we have cultivated the vision to see what your content plan should be – sometimes before you have realized it yourself. Through team and key partner interviews and research into competitors, we can help you define an airtight roadmap to publish, promote and manage your content capital.
- Audience definition (demographics, other visited sites, channels/influencers, pain points)
- Content audits (inventory, organize/tag, define success metrics, analyze data for trends)
- Goal-setting (what should the content achieve?)
- Competitor strength/weakness analysis
- Market gap identification
- Persona development (who is our target user?)
Your potential clients only have so much time they are willing to devote to your inbound marketing. If expert, compelling content marketing and copywriting is a house, then a clear, efficient and targeted strategy is its strong foundation. It is about how to maximize this content to make a good marketing effort great.
Defining a clear message is a simple concept, but it is very difficult to execute. The worst result is content that confuses the reader. Conversely, optimized content released in a deliberate way reaches a larger set of desired audience more frequently. And best: defining the strategy up front allows it to be managed passively, increasing the ROI of the content effort and freeing up more of your time.
Contact us to begin your professional content strategy.