Content StrategyMap the journey you want your audience to take
What is Content Strategy?
Demographics, Other Visited Sites, Channels/Influencers, Pain Points
Competitor strength/weakness analysis
Market Gap Identification
How to Speak to Your Target Engineering Persona
Learn how to develop content that engages your target buyer persona.
How Engineers Solve Problems in Real Life
Read this blog to get the inside scoop on how engineers solve problems so you can write content that engages them.
Harness Our Expertise
Your potential clients only have so much time they are willing to devote to your inbound marketing. If expert, compelling content marketing and copywriting is a house, then a clear, efficient and targeted strategy is its strong foundation. It is about how to maximize this content to make a good marketing effort great. Defining a clear message is a simple concept, but it is very difficult to execute.
The worst result is content that confuses the reader. Conversely, optimized content released in a deliberate way reaches a larger set of desired audience more frequently. And best: defining the strategy upfront allows it to be managed passively, increasing the ROI of the content effort and freeing up more of your time.
Ready to Get Started?
With years of experience writing for technical firms, we have cultivated the vision to see what your content plan should be – sometimes before you have realized it yourself.
Through team and key partner interviews and research into competitors, we can help you define an airtight roadmap to publish, promote and manage your content capital.