by Adam Kimmel | Oct 25, 2022 | Content Marketing, Freelance writing, Writing Tips
We all know that to have a brand you must have an audience. But what happens when that audience is hard to find? If you’ve been having a hard time reaching your audience as of late, you’re not alone. According to the 12th annual B2B Content Marketing Report,...
by Adam Kimmel | Oct 25, 2022 | Content Marketing, Freelance writing, Remote Employment, Writing Tips
Good marketing content is a universal need regardless of if you work for a tech start-up or a Fortune 500 company. But what’s the best way to have that content produced? Traditional models might suggest that creating content in-house would be best, but modern...
by Adam Kimmel | Sep 26, 2022 | Writing Tips
Every day, new clients come to me hoping to increase their company’s organic traffic and brand awareness with novel blog content. Often, the request is the same: “Let’s try one blog, and see how it goes.” Early on, I had been tempted to take the order – even a single...
by Adam Kimmel | Aug 17, 2022 | Content Marketing, Engineering Content Writing, Technical Writing Industry, Writing Tips
Is your company experiencing high turnover? Are you struggling to produce high-quality content for your products or services? Are you seeking a quick, efficient, and cost-effective solution? If so, you should hire a freelance writer immediately. Freelance content...
by Adam Kimmel | Dec 29, 2021 | Content Marketing, Technical Writing Industry, Writing Tips
White papers are a cornerstone content type for thought leadership content to technical audiences. According to a 2019 engineering.com study, 41% of senior leadership would request an RFP based solely on thought leadership. Although the study shows that white papers...
by Adam Kimmel | Apr 16, 2020 | Technical Writing Industry, Writing Tips
Once you’ve established awareness with blog posts or other top-of-funnel forms, case studies are an essential next step in the client’s buying journey. It makes sense: you’ve piqued their interest with an engaging blog post, now they want to know that you are a...
