by Adam Kimmel | Apr 16, 2020 | Technical Writing Industry, Writing Tips
Once you’ve established awareness with blog posts or other top-of-funnel forms, case studies are an essential next step in the client’s buying journey. It makes sense: you’ve piqued their interest with an engaging blog post, now they want to know that you are a...
by Adam Kimmel | Mar 23, 2020 | Content Marketing, Technical Writing Industry, Writing Tips
White papers are a cornerstone content type for thought leadership content to technical audiences. According to a 2019 engineering.com study, 41% of senior leadership would request an RFP based solely on thought leadership. Although the study shows that white papers...
by Adam Kimmel | Feb 25, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
It’s easy to think that the traditional approaches to market effectively to engineers are unlikely to work. Throw them out, try something entirely numbers-focused for these data-thirsty calculation machines! In truth, marketing to engineers is not wildly unlike other...
by Adam Kimmel | Jan 15, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
Engineers are inherently skeptical when hearing a potential partner is an expert. The reality is that expertise is easy to claim but hard to prove. Technical decision influencers want to be able to back up their recommendations with proof. We frequently work with...
by Adam Kimmel | Oct 17, 2019 | Content Marketing, Engineering Content Writing, Writing Tips
Audiences that are skeptical by nature value reading the appropriate content type very much. Selecting the content type that resonates most with your intended reader for the content subject makes good content great. White papers, case studies, and blogs are three...
