by Adam Kimmel | Sep 26, 2022 | Writing Tips
Every day, new clients come to me hoping to increase their company’s organic traffic and brand awareness with novel blog content. Often, the request is the same: “Let’s try one blog, and see how it goes.” Early on, I had been tempted to take the order – even a single...
by Adam Kimmel | Aug 17, 2022 | Content Marketing, Engineering Content Writing, Technical Writing Industry, Writing Tips
Is your company experiencing high turnover? Are you struggling to produce high-quality content for your products or services? Are you seeking a quick, efficient, and cost-effective solution? If so, you should hire a freelance writer immediately. Freelance content...
by Adam Kimmel | Dec 29, 2021 | Content Marketing, Technical Writing Industry, Writing Tips
White papers are a cornerstone content type for thought leadership content to technical audiences. According to a 2019 engineering.com study, 41% of senior leadership would request an RFP based solely on thought leadership. Although the study shows that white papers...
by Adam Kimmel | Apr 16, 2020 | Technical Writing Industry, Writing Tips
Once you’ve established awareness with blog posts or other top-of-funnel forms, case studies are an essential next step in the client’s buying journey. It makes sense: you’ve piqued their interest with an engaging blog post, now they want to know that you are a...
by Adam Kimmel | Feb 25, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
It’s easy to think that the traditional approaches to market effectively to engineers are unlikely to work. Throw them out, try something entirely numbers-focused for these data-thirsty calculation machines! In truth, marketing to engineers is not wildly unlike other...
by Adam Kimmel | Jan 15, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
Engineers are inherently skeptical when hearing a potential partner is an expert. The reality is that expertise is easy to claim but hard to prove. Technical decision influencers want to be able to back up their recommendations with proof. We frequently work with...
