by Adam Kimmel | Apr 13, 2023 | Content Marketing, Freelance writing, Technical Writing Industry
What is the most efficient way to increase the amount of organic traffic your website receives? It starts with SEO content writing, a process that employs a series of digital strategies to increase the quality and quantity of unpaid visitors via user searches to your...
by Adam Kimmel | Aug 17, 2022 | Content Marketing, Engineering Content Writing, Technical Writing Industry, Writing Tips
Is your company experiencing high turnover? Are you struggling to produce high-quality content for your products or services? Are you seeking a quick, efficient, and cost-effective solution? If so, you should hire a freelance writer immediately. Freelance content...
by Adam Kimmel | Dec 29, 2021 | Content Marketing, Technical Writing Industry, Writing Tips
White papers are a cornerstone content type for thought leadership content to technical audiences. According to a 2019 engineering.com study, 41% of senior leadership would request an RFP based solely on thought leadership. Although the study shows that white papers...
by Adam Kimmel | Apr 16, 2020 | Technical Writing Industry, Writing Tips
Once you’ve established awareness with blog posts or other top-of-funnel forms, case studies are an essential next step in the client’s buying journey. It makes sense: you’ve piqued their interest with an engaging blog post, now they want to know that you are a...
by Adam Kimmel | Nov 18, 2019 | Content Marketing, Engineering Content Writing, Technical Writing Industry
Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing approach to appeal to a broad audience. It is worth interviewing...
by Adam Kimmel | Aug 27, 2019 | Technical Writing Industry
With the expansion of the IoT, products across nearly all disciplines are becoming more complex. Nearly everything has become a technical product, each with its own unique features. As a result, the marketing effort to communicate the nuances of the technology is...
