by Adam Kimmel | Dec 29, 2021 | Content Marketing, Technical Writing Industry, Writing Tips
White papers are a cornerstone content type for thought leadership content to technical audiences. According to a 2019 engineering.com study, 41% of senior leadership would request an RFP based solely on thought leadership. Although the study shows that white papers...
by Adam Kimmel | Apr 16, 2020 | Technical Writing Industry, Writing Tips
Once you’ve established awareness with blog posts or other top-of-funnel forms, case studies are an essential next step in the client’s buying journey. It makes sense: you’ve piqued their interest with an engaging blog post, now they want to know that you are a...
by Adam Kimmel | Nov 18, 2019 | Content Marketing, Engineering Content Writing, Technical Writing Industry
Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing approach to appeal to a broad audience. It is worth interviewing...
by Adam Kimmel | Aug 27, 2019 | Technical Writing Industry
With the expansion of the IoT, products across nearly all disciplines are becoming more complex. Nearly everything has become a technical product, each with its own unique features. As a result, the marketing effort to communicate the nuances of the technology is...
by Adam Kimmel | Jul 9, 2019 | Content Marketing, Engineering Content Writing, Technical Writing Industry
Much like the way different languages are translated, presented technical information frequently extends beyond the range of the receiver’s knowledge and experience. Researchers, product developers, and manufacturers know their topic inside and out. However, even the...
by Adam Kimmel | Aug 2, 2017 | Content Marketing, Engineering Content Writing, Technical Writing Industry
The hyper-competitive landscape of modern business has put increased pressure on companies to ensure profitability. Couple that burden with the uncertainty around healthcare, which is delaying retirement for thousands of American workers, and businesses have become...
