by Adam Kimmel | Nov 14, 2022 | Content Marketing, Engineering Content Writing, Freelance writing
Are you a freelance content writer debating if you should pitch your ideas for free? Do you want to hire a freelance content writer and are wondering if you need to pay them to pitch you? If you answered yes to either of these questions, this blog is for you. But...
by Adam Kimmel | Aug 17, 2022 | Content Marketing, Engineering Content Writing, Technical Writing Industry, Writing Tips
Is your company experiencing high turnover? Are you struggling to produce high-quality content for your products or services? Are you seeking a quick, efficient, and cost-effective solution? If so, you should hire a freelance writer immediately. Freelance content...
by Adam Kimmel | Feb 25, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
It’s easy to think that the traditional approaches to market effectively to engineers are unlikely to work. Throw them out, try something entirely numbers-focused for these data-thirsty calculation machines! In truth, marketing to engineers is not wildly unlike other...
by Adam Kimmel | Jan 15, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
Engineers are inherently skeptical when hearing a potential partner is an expert. The reality is that expertise is easy to claim but hard to prove. Technical decision influencers want to be able to back up their recommendations with proof. We frequently work with...
by Adam Kimmel | Nov 18, 2019 | Content Marketing, Engineering Content Writing, Technical Writing Industry
Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing approach to appeal to a broad audience. It is worth interviewing...
by Adam Kimmel | Oct 17, 2019 | Content Marketing, Engineering Content Writing, Writing Tips
Audiences that are skeptical by nature value reading the appropriate content type very much. Selecting the content type that resonates most with your intended reader for the content subject makes good content great. White papers, case studies, and blogs are three...
