Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing…
Continue Reading
Audiences that are skeptical by nature value reading the appropriate content type very much. Selecting the content type that resonates most with your intended reader for the content subject makes…
As a group known for a “measure twice, cut once” mentality, this discipline of engineering has become a sort of pop-culture cliché due to how meticulous its practitioners tend to…
Engineers, while carrying with them many stereotypes, think in a way that many people value. In my experience in the field, my value as a practicing engineer has been less…
Much like the way different languages are translated, presented technical information frequently extends beyond the range of the receiver’s knowledge and experience. Researchers, product developers, and manufacturers know their topic…
To be certain, engineers are a different breed. The usual stereotypes associated with them are social awkwardness, stubbornness, and introversion. While these couldn’t be [much] further than the truth, engineers…
So you have a great idea and begin making product samples, to find that most in your sphere see its value: “Wow, that’s a really good idea. No, seriously, that’s…
10 compelling reasons to hire a freelance writer to be your company’s voice and to increase the company’s expertise in content marketing and copy writing.
