by Adam Kimmel | Feb 25, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
It’s easy to think that the traditional approaches to market effectively to engineers are unlikely to work. Throw them out, try something entirely numbers-focused for these data-thirsty calculation machines! In truth, marketing to engineers is not wildly unlike other...
by Adam Kimmel | Jan 15, 2020 | Content Marketing, Engineering Content Writing, Writing Tips
Engineers are inherently skeptical when hearing a potential partner is an expert. The reality is that expertise is easy to claim but hard to prove. Technical decision influencers want to be able to back up their recommendations with proof. We frequently work with...
by Adam Kimmel | Nov 18, 2019 | Content Marketing, Engineering Content Writing, Technical Writing Industry
Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing approach to appeal to a broad audience. It is worth interviewing...
by Adam Kimmel | Oct 17, 2019 | Content Marketing, Engineering Content Writing, Writing Tips
Audiences that are skeptical by nature value reading the appropriate content type very much. Selecting the content type that resonates most with your intended reader for the content subject makes good content great. White papers, case studies, and blogs are three...
by Adam Kimmel | Sep 17, 2019 | Engineering Content Writing
As a group known for a “measure twice, cut once” mentality, this discipline of engineering has become a sort of pop-culture cliché due to how meticulous its practitioners tend to be. Engineers often rigidly adhere to on process discipline and create a new process when...
by Adam Kimmel | Aug 13, 2019 | Engineering Content Writing
Engineers, while carrying with them many stereotypes, think in a way that many people value. In my experience in the field, my value as a practicing engineer has been less what I specifically know, and more how I go about learning something new. A constant struggle...
