by Adam Kimmel | Aug 6, 2018 | Content Marketing
We are in the midst of a writing renaissance. From 2011-2017, the number of U.S. writers and authors has increased more than 12%. Specific to content marketing, blog content has shown greater than 400% search engine indexed pages than sites without blogs. Couple those...
by Adam Kimmel | Feb 19, 2018 | Content Marketing, Engineering Content Writing
To be certain, engineers are a different breed. The usual stereotypes associated with them are social awkwardness, stubbornness, and introversion. While these couldn’t be [much] further than the truth, engineers do not behave like traditional consumers. Engineers...
by Adam Kimmel | Sep 15, 2017 | Content Marketing, Network Marketing
Network Marketing, or Multi-Level Marketing (MLM), has gone from being a suburban cliché, think ‘Tupperware party among friends’ or the ‘Avon Lady’, to a legitimate vehicle to open up a secondary income stream. Moguls Warren Buffet (Pampered Chef, among others) and...
by Adam Kimmel | Aug 18, 2017 | Content Marketing, Engineering Content Writing
So you have a great idea and begin making product samples, to find that most in your sphere see its value: “Wow, that’s a really good idea. No, seriously, that’s a GREAT idea.” Well that sounds promising, to say the least. You want to show it to more people, to...
by Adam Kimmel | Aug 2, 2017 | Content Marketing, Engineering Content Writing, Technical Writing Industry
The hyper-competitive landscape of modern business has put increased pressure on companies to ensure profitability. Couple that burden with the uncertainty around healthcare, which is delaying retirement for thousands of American workers, and businesses have become...
by Adam Kimmel | Jul 26, 2017 | Content Marketing, Engineering Content Writing
If pre-Digital Age product development were a wheel, content writing was the spoke that connected the hub (product life cycle) to the rim (target user). But with the advent of the technical revolution, all industries have been subject to a level of scrutiny rarely...
