3 Cool Technologies That Could Soon be Reality
As an engineer, I love to learn about new technologies. It’s a year-round love affair — one my wife is keenly aware of. Thankfully, my family is welcoming of my passions, and even my kids love to hear about my latest finds. This week, I wanted to share with you three...
How to Solve Hydrogen Transportation
With investments rising around the globe, a future powered by hydrogen is poised to become reality soon enough. This means more clean energy solutions to help with climate change. But first, there are new challenges that require bold engineering. One big question...
4 Companies Leveraging AI for Cybersecurity
From philosophers to investors, artificial intelligence (AI) has captured the modern world with curiosity and potential. Now, it’s poised to dominate cybersecurity. Financially, it makes sense. A recent report showed global data breaches cost upwards of $3.86 million...
3 Quick Hits to Extend Battery Life
We’ve all been there: The important work meeting you miss because your smartwatch died. The assignment you can’t finish because your laptop turned off. The cell phone at 3% with no outlet and calls to make. Yikes. The modern-day nuisance of an uncharged battery might...
Staying cool with hybrid AC: the future of AC includes hydrogen fuels
It’s hot. Really hot. As record-breaking temps sweep the nation, the mercury continues to climb toward 120 degrees Fahrenheit or more in the shade. Yet this is the tip of a rapidly melting iceberg. Heat indexes will continue to increase as climate change accelerates,...
Rocket Doctor: Digital Technology Ushers in Telehealth
Are you ready to skip the doctor’s office for the comfort of your own home? Rocket Doctor is betting you are. After the global pandemic thrust patients into telehealth, early surveys show the gamble is likely paying off. In many areas of medicine, virtual care models...
6 Companies Shaping the Hydrogen Future
With hydrogen markets soaring, products such as e-fuels, electrolyzer, and fuel cells are soaking up major capital investments. Which companies are leading the way? Based on a 2021 Allied Market Research report — coupled with a few picks of our own — here are 6 key...
3 Emerging Markets for Hydrogen Fuels
If we know anything about a zero-emission future, it’s that diversification of technology is key. With exciting investments underway, hydrogen fuels are becoming one more tech-ready solution in our climate toolkit. Where does hydrogen fit in the marketplace? Based on...
3 Paths to Unlocking Sustainable Energy
Atmospheric carbon dioxide, emitted into the air by fossil fuels, causes elevated global temperatures that lead to climate change. Carbon dioxide (CO2) from fossil fuel combustion, industrial processes, deforestation, and land preparation for agriculture accounts...
How to Write a Case Study
Once you’ve established awareness with blog posts or other top-of-funnel forms, case studies are an essential next step in the client’s buying journey. It makes sense: you’ve piqued their interest with an engaging blog post, now they want to know that you are a...
6 Steps of a Content Marketing Plan for Engineers
It’s easy to think that the traditional approaches to market effectively to engineers are unlikely to work. Throw them out, try something entirely numbers-focused for these data-thirsty calculation machines! In truth, marketing to engineers is not wildly unlike other...
3 Tools For Creating Differentiated Content
It’s easy to claim expertise in a subject area. Clients want proof that you are truly the best at what you do. Creating differentiated content is the most robust way to maximize your impact on your industry.
How to Speak to Your Target Engineering Persona
Defining target personas is crucial to a successful marketing campaign. These profiles allow you to personalize your approach to focus directly on your target client without washing out your marketing approach to appeal to a broad audience. It is worth interviewing...
How to Choose Between White Paper, Case Studies, and Blogs
Audiences that are skeptical by nature value reading the appropriate content type very much. Selecting the content type that resonates most with your intended reader for the content subject makes good content great. White papers, case studies, and blogs are three...
How Engineers Solve Problems in Real Life
As a group known for a “measure twice, cut once” mentality, this discipline of engineering has become a sort of pop-culture cliché due to how meticulous its practitioners tend to be. Engineers often rigidly adhere to on process discipline and create a new process when...
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